Branded Collateral
Working with internationally renowned hospitality brands like Jumeirah, Six Senses, and Hilton's Conrad, I've developed a keen eye for detail that ensures your materials meet brand guidelines in tone of voice and visual styling while allowing creative expression and messaging needs.
Six Senses Zighy Bay
Guest communications drive a need for a variety of collateral to be created. Some examples below feature a book showcasing the country of Oman, made from scratch including the copy and layout, and a completely redesigned booklet for the festive season.
33 Hotel, NYC
The 33 Hotel, NYC is an independent luxury hotel in the iconic Southstreet Seaport district. As one of the first members on the team, I played a key role in creation of all materials. Later in the 2024, I led a full rebrand with a change in the trademark. The gallery below features materials from the hotel as well as from Urban Cove, the hotel's signature restaurant.
Urban Cove Society & Kitchen
The Urban Cove Soceity and Kitchen is an american contemporary cuisine restaurant nestled into the 33 Hotel, NYC. The rstaurant changed concepts from a Korean-American one to be more modern and offer a truly unique dining experience. The art feautred here shows A-frames, flyers, banners, and a direct mail campaign that had a 4% claim rate.